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Marketing Planning, Collaboration Tools Grow In Importance As Companies Strive To Increase Efficiency & Impact

Marketing Planning, Collaboration Tools Grow In Importance As Companies Strive To Increase Efficiency & Impact

B2B marketing teams continue to strive towards increasing their overall efficiency to produce programs that drive pipeline. Research…

Industry News August 15
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Dun & Bradstreet SVP: B2B Sales And Marketing Teams Must Prioritize Data Activation

Dun & Bradstreet SVP: B2B Sales And Marketing Teams Must Prioritize Data Activation

Data and analytics are the currency to today's B2B businesses, meaning that leveraging that insight to make accurate…

Demanding Views July 6
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B2B Marketers Adopting AI To Streamline And Scale Personalization, Messaging And Consistent Customer Experience

B2B Marketers Adopting AI To Streamline And Scale Personalization, Messaging And Consistent Customer Experience

Artificial Intelligence (AI) and machine learning are being baked or integrated into every aspect of B2B technology. Early…

Industry News March 28
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