Latest In: buyer persona

buyer engagement buyer experience buyer persona demand generation sales and marketing alignment Sales Enablement sales strategy
How To Gain Alignment Across A Diverse Buying Committee

How To Gain Alignment Across A Diverse Buying Committee

Selling high-value deals in the B2B world today involves engaging with a buying committee rather than an individual.…

Demanding Views December 1
buyer journey buyer persona McKinsey multichannel omnichannel research Sales Enablement
New McKinsey Research: The Top Three Channels B2B Buyers Prefer

New McKinsey Research: The Top Three Channels B2B Buyers Prefer

Today's B2B buyers are more demanding than ever before — between their preferences for independence and highly relevant…

Industry News June 22
buyer persona clearbit funnel ICP ideal customer profile TAM Total Addressable Market
Defining Your Customers: 3 Levels Of Targeting For Successful B2B Marketing

Defining Your Customers: 3 Levels Of Targeting For Successful B2B Marketing

When B2B marketers think about how to focus their marketing activities and improve their funnel, they often start…

Demanding Views June 6
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
buyer persona content creation content marketing Customer loyalty demand gen lead generation
Content Marketing & Demand Gen: Make The Synergy, Make The Sale

Content Marketing & Demand Gen: Make The Synergy, Make The Sale

Content is king at the moment. But if an engaging webinar, white paper or video appears and hardly…

Demanding Views October 22
buyer persona campaigns MultiView Persona HD
MultiView Launches Buyer Persona Solution For B2B Marketers

MultiView Launches Buyer Persona Solution For B2B Marketers

MultiView, a company that provides digital marketing solutions for B2B marketers, has launched Persona HD, a solution designed…

Industry News April 15
Accountbased marketing buyer persona Mariana marketing automation
Mariana Unveils Data-Driven ABM Capabilities For Demand Gen Marketers

Mariana Unveils Data-Driven ABM Capabilities For Demand Gen Marketers

Mariana is a data-driven marketing automation platform that identifies stakeholders in target accounts for account-based marketing (ABM) and…

Solution Spotlight April 11
B2B marketing buyer persona Marketing sales Tony Zambito
Tony Zambito

7 B2B Buying Behavior Trends To Watch In 2014

As we look to the coming year, Demand Gen Report will publish a series of predictions for 2014…

Demanding Views December 17
anonymous web visitors buyer persona Content cookies data warehouse demand generation Email IP address Silverpop web web tracking web visitors
customer relationship shutterstock 113068783

Marketers Strive For A Holistic View Of Buyers

It is clear that marketers can no longer treat all prospects alike, as sending out the same email…

Industry News October 1
B2B marketing buyer persona content marketing Debbie Qaqush Demand Gen Report demand generation marketing strategy Revenue Marketing technology The Pedowitz Group
Debbie_Q

6 Keys To Building A High Performance Revenue Marketing Practice

By Debbie Qaqish, Principal Partner and Chief Revenue Marketing Officer for The Pedowitz Group Editor's Note: This is…

Demanding Views September 11
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series