Latest In: buyer personas

ABM behavioral data buyer personas Content content curation content marketing content repurposing content syndication intent data thirdparty content
Buyer Personas, Behavioral Data & Repurposed Third-Party Content Pave The Way For Stand-Out Content Strategies

Buyer Personas, Behavioral Data & Repurposed Third-Party Content Pave The Way For Stand-Out Content Strategies

The digital B2B world enabled marketers to build and publish multiple content types for target buyers at a…

Industry News November 10
ABM Accountbased marketing AdRoll buyer personas marketo programmatic advertising
AdRoll Rolls Out ABM Solution For Persona-Based Ads

AdRoll Rolls Out ABM Solution For Persona-Based Ads

AdRoll Account-Based Marketing (ABM) is a personalized digital marketing solution designed to help marketers target key personas at…

Solution Spotlight July 31
apto Ardath Albee buyer personas CaliberMind Forrester segmentation
B2B Marketers Apply New Tools & Tactics For Segmenting Campaigns To Target Audiences

B2B Marketers Apply New Tools & Tactics For Segmenting Campaigns To Target Audiences

With targeting and segmentation becoming bigger priorities to support ABM, lead nurturing and related initiatives, new tools and…

Industry News April 19
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#B2BMX Ardath Albee buyer personas content marketing Marketing Interactions storytelling
#B2BMX Preview: Ardath Albee On The Role Of Buyer Personas In Content Marketing

#B2BMX Preview: Ardath Albee On The Role Of Buyer Personas In Content Marketing

There is an endless amount of content in the B2B atmosphere, so it's critical for marketers to ensure…

Blog February 13
buyer personas CaliberMind Raviv Turner segmentation targeting & personalization
How To Build Personas That Actually Work

How To Build Personas That Actually Work

I hate being the bearer of bad news, but I must tell you something — just about everything…

Demanding Views February 3
buyer personas content marketing marketing software ScribbleLive
ScribbleLive Plan Helps Marketers Measure Content Performance

ScribbleLive Plan Helps Marketers Measure Content Performance

ScribbleLive, a content marketing software provider, offers its ScribbleLive Plan solution designed to support marketing teams by aligning…

Solution Spotlight May 2
Akoonu buyer personas Cintell content marketing MedAssets persona marketing
B2B Buyer Personas Gain Positive Boost With Technology

B2B Buyer Personas Gain Positive Boost With Technology

While persona marketing is not a new concept, rapid advances in marketing technology are enabling B2B marketers to…

Industry News April 13
Bombora buyer personas Cintell datadriven marketing intent data partnership
Cintell Partners With Bombora To Fuel Buyer Personas With Intent Data

Cintell Partners With Bombora To Fuel Buyer Personas With Intent Data

SaaS customer intelligence company Cintell announced an exclusive partnership with Bombora, a provider of intent and demographic data…

Industry News February 22
buyer personas Rachel Young SiriusDecisions targeting and personalization
SiriusDecisions' Rachel Young: Adaptable Messaging For Targeting Buyer Personas Boosts Engagement

SiriusDecisions’ Rachel Young: Adaptable Messaging For Targeting Buyer Personas Boosts Engagement

According to SiriusDecisions research, 60% to 70% of B2B content goes unused, representing potentially countless dollars wasted. Today's…

Industry News February 17
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B2B Marketers Leveraging Data To Make Buyer Personas More Accurate And Actionable

B2B Marketers Leveraging Data To Make Buyer Personas More Accurate And Actionable

B2B marketers are starting to rely more on data-driven persona development as a way to personalize their interactions…

Industry News October 7
buyer personas Cintell marketing automation
5 Problems Buyer Personas Can Solve In The Age Of Modern Marketing

5 Problems Buyer Personas Can Solve In The Age Of Modern Marketing

The concept of a buyer persona in the business world is nothing new. In fact, it originated in…

Demanding Views July 14
buyer personas Cintell customer intelligence Katie Martell SaaS
Cintell Launches Cloud-Based Persona Platform

Cintell Launches Cloud-Based Persona Platform

Cintell announced the general availability of its cloud-based customer intelligence platform. The SaaS application positions B2B marketers to…

Industry News June 23
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