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Beyond The Hype: Applying Social And Behavioral Data To B2B Marketing


mintigo wp drc capToday’s B2B marketing environment is more challenging than ever before. It’s harder to reach buyers and more difficult to gather information about their intentions. Traditional information sources, such as internal systems and public databases, often fall short when it comes to uncovering a prospect’s business needs, interests and purchase stages.

Badgeville Unveils Gamification Tool For Adobe Marketing Cloud

Badgeville logoBadgeville, a provider of gamification and behavior management platforms, has launched Badgeville for Adobe Cloud, a solution which enables digital marketers and analytics professional to gain insights from customer behavior data and enhance customer engagement across their entire portfolio of digital properties, according to a Badgeville press release.

Business Trends Make 'Data Decay' A Pressing Issue For B2B Marketers


More than ever before, the U.S. job market is in a state of flux. More people are changing jobs with greater frequency; in August, 2011, for example, 3.1 million people changed jobs. By August, 2012, 4.3 million people per month were changing jobs.

For B2B marketers this is more than an interesting employment trend. It's proof that their own databases – full of names, contact information, job titles and other key records – can be increasingly difficult to keep accurate and up to date.

Retargeting Attracts Growing Interest Among B2B Marketers


ReadyContactsSearch retargeting – a tactic which employs a simple but profitable intersection of display advertising and search – has long been a popular marketing tool for consumer companies. Now, retargeting is also gaining traction in the B2B market.

While consumer-focused retargeting is relatively simple, however, for B2B firms it will be a more complex process.

“As a B2B company you want to be able to get to the customers that raised their hands,” said Chris Mann, VP of Project Management for Bizo. “For B2B marketers there will be a creative set of solutions to accomplish that.”

Mann is referring to the solutions required to overcome the reach and scale issues that until very recently made B2B search retargeting a lower priority.

Aberdeen Report Highlights Impact Of Mobility On Sales Enablement


Most B2B organizations already know that mobile technology can have a significant impact on sales enablement. According to a recent Aberdeen Research study, however, mobility now plays a critical role in separating best-in-class field sales teams from their competitors.

The Aberdeen study – Sales Mobility: How Best-in-Class Remote Sellers Are Replacing "See" With "Do" – found that 40% of the best-in-class (BIC) companies surveyed said their sales reps regularly use mobile devices during client meetings. As a result, these reps are able to support their client-engagement activities with real-time access to the web and to corporate data.

Study: Marketers Stumble Over Data-Driven Decision-Making

According to a recent Corporate Education Board (CEB) report, marketers still struggle to use data effectively when making business decisions. In fact, most marketers heavily rely on gut instinct, intuition and past experiences, which causes disconnects between what the data tells marketers and what they assume to be true based on their own intuition and experiences.

The result, according to the report, is a tendency towards “bad decision making and wasted resources.”

NetFactor Rolls Out Update To FormIQ Prospect Intelligence Platform


formIQ_Full_ScreenOver the past few years, a number of vendors have built solutions that append and expand upon the data entered in traditional web forms. This includes netFactor, whose formIQ service uses behavioral tracking, analytics and third-party databases to create a more detailed picture of an inbound lead.

FormIQ includes a wealth of lead contact and profile data, including social media handles. It provides information about the prospect's current on-site behavior (such as page views and time on site) along with long-term site visit data, search keywords used, and referring web sites. The formIQ solution also presents detailed company background information, geo-location data based on the user's IP address, and information on the visitor's previous work history and job titles, when the information is available from third-party sources.

Harte-Hanks Unveils The Demand Curve To Help BtoB Tech Companies Leverage Benchmark Data


Harte-Hanks
, a direct marketing services provider, recently announced the commercial availability of The Demand Curve, a new insight-driven tool for technology markets. The solution builds on core areas including professional and business marketing data management, content development, digital and social conversations, and sales and marketing funnel management.

Harte-Hanks Unveils The Demand Curve To Help BtoB Tech Companies Leverage Benchmark Data


Harte-Hanks
, a direct marketing services provider, recently announced the commercial availability of The Demand Curve, a new insight-driven tool for technology markets. The solution builds on core areas including professional and business marketing data management, content development, digital and social conversations, and sales and marketing funnel management.

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