Bizible, a B2B marketing attribution solution, announced it has updated its custom attribution modeling with machine learning recommendation capabilities. The new capabilities enable companies to define how marketing touchpoints contribute to a closed deal with a machine learning algorithm, which can recommend models based on historical conversion performance and specified stages, according to the company.
The artificial intelligence-based analytics market is expected to grow to $70 billion by 2020, according to Bank of America Merrill Lynch. With these predictions, it’s not too late to start considering the benefits of AI for your business. This infographic from LatentView provides a checklist of where to start with AI and steps to initiate AI-based automation in your business.
LeadGenius, formerly known as MobileWorks, is a two-year-old startup with an outbound lead generation platform that helps B2B sales teams find and connect with ideal contacts and accounts. The company uses machine learning, multiple data sources, a global research team and an automated email platform. It began as a grad school project at the University of California, Berkeley.
LeadGenius helps companies:
LeadGenius is used by B2B sales and marketing teams in all industries, including managers, directors and VPs of demand generation, sales and marketing.
LeadGenius integrates with Salesforce and all major email service providers.
LeadGenius is a SaaS-based solution and supports unlimited email users. Annual contracts start at $2,000/month. Pricing scales with lead output.
LeadGenius’ customers range from rapidly-scaling B2B startups such as Weebly, Skycatch and CareerArc, to Fortune 500 businesses such as Google, eBay, and IBM.
The company says its point of differentiation from competitors is its network of more than 500 digital researchers, who find custom, high-value data points that cannot be identified by software alone. LeadGenius’ built-in email tool can identify positive replies to outbound emails and notify reps of these responses in real time.
eBay announced it has agreed to acquire SalesPredict, an Israel-based predictive analytics company. SalesPredict is eBay’s latest acquisition intended to support its artificial intelligence, machine learning and data science efforts. Financial terms of the deal were not disclosed.
Upon the close of the transaction, some of SalesPredict’s employees will join eBay’s structured data organization, working from eBay’s Israeli Development Center in Netanya. SalesPredict Co-Founder and CEO Yaron Zakai-Or will serve as a Director of Product Management, Technology; and SalesPredict Co-Founder and CTO Kira Radinsky will become Director of Data Science & Chief Scientist, eBay Israel. Zakai-Or and eBay’s Abby Smith, Senior Director, Corporate Communications, would not comment on staffing levels at SalesPredict post-acquisition.
“The vision for SalesPredict is to mostly use it internally at eBay to improve the buyers’ and sellers’ experiences,” Zakai-Or said. He added that SalesPredict will not be sold “to new customers, but we’re committed to the success of our current customer base.”
According to Smith, “Ebay has a major effort underway to better understand our inventory [and] our structured data process. This acquisition will help us have greater insights into the inventory. It will help us understand which inventory and product attributes we should emphasize,” she said.
Twitter is looking to enhance its video content capabilities with two recent moves: The company acquired Magic Pony, a machine learning and visual processing technology, and has partnered with video marketing platform Innovid to provide data analytics and tools to advertisers.
Salesforce has acquired MetaMind, a startup company that focuses on using natural language and image recognition technology in artificial intelligence. The announcement was made in a blog post written by MetaMind CEO Richard Socher, but financial details were not disclosed. MetaMind was launched in 2014 with $8 million in funding from Salesforce CEO Marc Benioff and Khosla Ventures, a venture capital firm.