BrightFunnel, a B2B marketing attribution and forecasting platform provider, raised $6 million Series A round of funding that intends to help the company accelerate product growth and expand its employee base.
The company has seen a 500% compound annual growth rate for 2015 and an approximate 15% month-over-month increase. The round of funding was led by Crosslink Capital, with participation from Salesforce Ventures.
In a blog post highlighting the announcement, Nadim Hossain, Co-founder and CEO of BrightFunnel, noted that the B2B buying process is changing dramatically. He said that the funding positions the company to provide marketing attribution capabilities to B2B companies looking to tie early engagement to bottom-line revenue.
“The combination of an always-on, mobile buyer and the emergence of new channels, such as social, has meant that a lot more of the buying cycle happens through interactions with various marketing campaigns,” he added. “As marketers, we have to shoulder a much greater burden than our predecessors for generating revenue. And we have to measure and be held accountable for our activities in entirely new ways.”