Intellimize, a web conversion optimization platform, closed a Series B funding round that generated $30 million. Cobalt Capital led the round with participation from previous investors Addition, Amplify Partners, Homebrew and Precursor Ventures.
Intellimize plans to invest the capital in its Continuous Conversion platform, which utilizes machine learning and marketers’ creativity to replace static, low converting websites with pages personalized for unique visitors. The improvements seek to help medium and enterprise-level organizations create optimized conversion funnels that generate more revenue, customers and sales leads.
This investment comes at a time where buyers point to vendors’ websites as the second most popular resource to generate information when making a buying decision.
“As a marketer, my peers and I spend a fortune getting prospects to our site only to abandon most of them to a one-size-fits-all experience,” said Guy Yalif, CEO of Intellimize, in a statement. “Low conversion is the inevitable, dispiriting result. The age of the static homepage is dead. With these funds, we will invest in engineering and customer-facing teams to accelerate the era of websites that dynamically adjust to each unique visitor’s changing behavior over time.”