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Next Step For Sales And Marketing Alignment: Content To Drive Sales Conversations

sales marketing alignment shutterstock 106052801Collaboration among the extended sales team — which includes sales, marketing, marketing ops, and sales ops — is one of the critical attributes of a world-class sales organization, according to the latest research from Miller Heiman.

“Being able to provide perspective for the buyer as to how your solution addresses their challenges is a major behavior that differentiates the world-class sales professional from the sales person,” said Joe Galvin, Chief Research Officer of Miller Heiman, at the recent 2014 SAVO Sales Enablement Summit. Citing the 2014 Miller Heiman Sales Best Practices Study, he said there is a 25% performance gap between world-class sales organizations and others.

SAVO Posts 30% Increase In Customer Engagements in 2013

SAVO logoSAVO Group, a provider of sales enablement technology, announced strong growth entering 2014, generated by multiple new product launches and key partnerships.

The company recently acquired StoryQuest, Inc., a provider of digital postcard technology. This addition to SAVO’s sales enablement portfolio incorporates industry thought leadership and corporate content within a recorded digital message that transforms customer communications into personalized conversations, content marketing collateral, and lead generation solutions that arm sales reps with the right tools to align with prospects and customers at each stage of the buying cycle. 

DemandGen Report Announces Killer Content Award Winners


kca_12_capThe First Annual Killer Content Awards recognize organizations that have raised the bar in content marketing tactics. Winners were formally honored at an awards ceremony April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.

Content creation has become a key way for B2B companies to provide insight on current industry trends and concerns, while spreading awareness of their solutions and services. From E-books, white papers and case studies — to blogs, newsletters and webinars — many organizations have gone the extra mile to create engaging content that relates to prospects’ buying needs and company pain points.

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