SAVO Posts 30% Increase In Customer Engagements in 2013

Published: February 3, 2014

SAVO Group, a provider of sales enablement technology, announced strong growth entering 2014, generated by multiple new product launches and key partnerships.

The company recently acquired StoryQuest, Inc., a provider of digital postcard technology. This addition to SAVO’s sales enablement portfolio incorporates industry thought leadership and corporate content within a recorded digital message that transforms customer communications into personalized conversations, content marketing collateral, and lead generation solutions that arm sales reps with the right tools to align with prospects and customers at each stage of the buying cycle. 

In addition to its acquisition of StoryQuest in 2013, SAVO achieved a number of company milestones, including:

Mobile Advancement — SAVO made its new application, CRM Opportunity Pro, available on the Salesforce1 AppExchange to deliver a unique sales enablement platform that leverages the data available through CRM and marketing automation systems.

Get the latest B2B Marketing News & Trends delivered directly to your inbox!

Three Strategic Partnerships — SAVO signed an exclusive partnership with Strategic Proposals L.L.C. to transform the existing proposal market and help organizations develop more effective and compelling proposals. A second exclusive partnership with Corporate Visions, Inc. is enabling mutual customers to access crucial sales assets — such as campaign content, training, whiteboards and sales collateral — on the go. The company also formally aligned with Richardson, a global sales training and performance improvement company, to provide shared solutions that help sales reps increase their productivity and win more business.

Substantial Customer Growth — SAVO realized a 30% increase in new client engagements, due in large part to its release of several new products and updates to existing applications.



B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series