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Study: 52% Of Marketers Engage Customers In Real Time, Across Multiple Channels

The ongoing increase in priority to offer real-time personalization is positioning marketing leaders to act as the cross-functional medium for connecting customer experiences, according to new research from Salesforce. The company’s fifth edition of its State of Marketing report shows that more than half (52%) of marketers engage customers in real time across one or more channels, signaling how progressive businesses are identifying opportunities for more personalized engagement with potential customers on their terms. This can be attributed to the growing adoption of AI and increase in data sources to enhance customer engagement, according to the report.

Salesforce State Of Sales Research: AI, Data Insights, Alignment Necessary To Keep Pace With Buyer Expectations

As buyers become more sophisticated and able to navigate their own buying journeys, the role of sales is drastically evolving to align with their needs. Combine that with technological innovation and sales teams face a number of challenges to cater to expectations. Unfortunately, new research from Salesforce has revealed that a majority of sales teams are lagging in terms of meeting these expectations. According to the third edition of the company’s State of Sales report, more than half of sales reps (57%) expect to miss their quotas in 2018.

Sitecore Integrates With Salesforce Marketing Cloud For Personalized CX

Sitecore, an experience management software, has integrated its Experience Manager and Experience Platform with Salesforce Marketing Cloud.

The first phase of the integration is designed to streamline the digital marketing process and help marketing teams improve campaign content and personalization. Sitecore Connect will be available later this month in the Salesforce AppExchange and on the Sitecore Developer Portal, according to a press release.

"Companies have to transform the way they engage with customers [who] have come to expect tailored experiences across every touchpoint,” said Jon Suarez-Davis, Chief Strategy Officer of Salesforce Marketing Cloud, in a statement. “With Salesforce Marketing Cloud and Sitecore, users are able to better understand customer interactions across all channels and optimize marketing campaigns in order to enhance the complete customer journey.”

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