Customer Journey Mapping Emerging As Top Priority Among B2B Marketers
Expanding on the foundational step of buyer personas, many marketers are now going a step deeper by creating…
Industry News December 14
Latest In: BlueBird Strategies
Square 2 Marketing Acquires BlueBird Strategies, Boosts Automation, Demand Gen Offerings
Square 2 Marketing, an inbound marketing agency, has acquired enterprise-level demand generation agency BlueBird Strategies for an undisclosed…
Industry News September 8
Lead Nurturing: Ample Content, Solid Processes Set The Stage For Long-Term Success
Most B2B marketers understand the importance of lead nurturing, and they're eager to get started. The key to…
Industry News December 18
Marketo Ramps Up Marketing Nation With Program Exchange, Partner Ecosystem
On November 14, Marketo announced the launch of LaunchPoint, the company's new partner ecosystem. The announcement was the…
Industry News November 20BlueBird Strategies Adds New Clients And Hires, Develops Advisory Board
BlueBird Strategies, a marketing automation solution provider, has announced new hires and client relationships. The company has also…
Industry News September 12BlueBird Strategies Signs On As Sponsor Of Marketing Automation Institute
BlueBird Strategies has joined The Marketing Automation Institute (MAI), a marketing automation community and certification resource, as a…
Industry News October 17
The Aftermath of Dreamforce 2011
By Cari Baldwin, Co-Founder and Partner, Bluebird Strategies The mojo of marketing was in full swing at Salesforce.com's…
Industry News September 20Starting From Scratch: Marketing Automation Best Practice for New Adopters
For BtoB marketers that are realizing the potential benefits of implementing a marketing automation system, rolling out and…
Industry News March 1
Marketing Automation Analytics: Where We Are and the Road Ahead
By Cari Baldwin, Co-Founder & Partner, BlueBird Strategies Marketing departments today are under pressure to justify the effectiveness…
Industry News February 8
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
