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How B2B Marketers Can Benefit From A More Agile And Intelligent CRM

Katherine KosterevaAs CRMs become more advanced and new technologies, such as chat bots or the Internet of Things (IoT), grow in popularity, there is an underestimated advantage to having an agile and intelligent CRM to help businesses achieve process changes and positive marketing outcomes at a more rapid pace.

B2B marketers can benefit from a more agile CRM in several ways:

Sage Enhances CRM System And Expands Memory Capacity For Cloud Solution


SageSage North America yesterday announced the release of Sage SalesLogix v8.0 CRM system with enhancements to the web and mobile interfaces designed to simplify role-based data access, searching and collaboration. Other additional features include enhanced security options and new administrator customization tools.

Sage has also advanced Sage SalesLogix Cloud deployment capabilities with additional memory capacity, an improved “Go Live” process and expanded performance testing, according to a company release.

Hexaware Lands Closed Loop Sales & Marketing Alignment Via CRM & MAP Integration

New leads are often the most coveted prize, but repeat business and cross-selling to existing clients are often an overlooked source of revenue. Hexaware, a rapidly expanding IT and Process outsourcing services company, was generating most of its repeat business from strong service and delivery referrals, but struggled to manage those referrals without a centralized database or CRM system.

Quickly progressing from “non-existent” marketing to implementing automation software from Eloqua in 2007, Hexaware centralized its database to efficiently integrate with a CRM system. The company went from having little to no market intelligence to having the ability to record and track all online (web and email) and offline (events) touch points.

Act-On Debuts SugarCRM Early Experience Program For Integrated Platform

Acton_Edit_Site

Act-On Software recently released a new “early experience program” enticing SugarCRM users to take a test drive of its cloud-based Integrated Marketing Platform.

As part of the “early experience program,” trial customers will have full-use access to the Act-On Integrated Marketing Platform, which combines email management with a menu of marketing tools. Early experience users will also have access to the pre-release version of the SugarCRM connector that provides seamless integration with SugarCRM data, according to a company press release.

DemandBase Adds D-U-N-S Support To B2B Web Analytics Solution


DemandbaselogoDemandBase
, a provider of on-demand B2B marketing software, today announced support for Dun & Bradstreet D-U-N-S numbers. DemandBase will add the new capabilities to its existing Real-Time Identification Service solution.

DemandBase gives B2B marketers the ability to identify and analyze incoming web traffic based on more than 40 business attributes, including company name, size, location, annual revenue, and industry type. Marketers can use this information to segment incoming traffic, tailor content marketing to specific audiences, generate more accurate analytics, and capture lead-generation data without the use cookies. The Real-Time Identification Service can also be integrated with a number of leading marketing automation, CRM and analytics platforms.

DemandBase Adds D-U-N-S Support To B2B Web Analytics Solution


DemandbaselogoDemandBase
, a provider of on-demand B2B marketing software, today announced support for Dun & Bradstreet D-U-N-S numbers. DemandBase will add the new capabilities to its existing Real-Time Identification Service solution.

DemandBase gives B2B marketers the ability to identify and analyze incoming web traffic based on more than 40 business attributes, including company name, size, location, annual revenue, and industry type. Marketers can use this information to segment incoming traffic, tailor content marketing to specific audiences, generate more accurate analytics, and capture lead-generation data without the use cookies. The Real-Time Identification Service can also be integrated with a number of leading marketing automation, CRM and analytics platforms.

Act-On Debuts SugarCRM Early Experience Program For Integrated Platform

Acton_Edit_Site

Act-On Software recently released a new “early experience program” enticing SugarCRM users to take a test drive of its cloud-based Integrated Marketing Platform.

As part of the “early experience program,” trial customers will have full-use access to the Act-On Integrated Marketing Platform, which combines email management with a menu of marketing tools. Early experience users will also have access to the pre-release version of the SugarCRM connector that provides seamless integration with SugarCRM data, according to a company press release.

Hexaware Lands Closed Loop Sales & Marketing Alignment Via CRM & MAP Integration

New leads are often the most coveted prize, but repeat business and cross-selling to existing clients are often an overlooked source of revenue. Hexaware, a rapidly expanding IT and Process outsourcing services company, was generating most of its repeat business from strong service and delivery referrals, but struggled to manage those referrals without a centralized database or CRM system.

Quickly progressing from “non-existent” marketing to implementing automation software from Eloqua in 2007, Hexaware centralized its database to efficiently integrate with a CRM system. The company went from having little to no market intelligence to having the ability to record and track all online (web and email) and offline (events) touch points.

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