ON24 Research: 70% Of Buyers Prefer Virtual/Hybrid Brand Engagements & Interactions
ON24, a digital experience platform, partnered with B2B marketing agency Heinz Marketing to produce “The 2022 Digital Engagement Landscape”…
Industry News January 6
Latest In: Heinz Marketing
Marketers Turn To Behavioral, Intent & CRM Data To Improve Lead Scoring Models
In a digital-first B2B marketing world, generating high-quality leads that align with internal ICPs is more important than…
Industry News March 3
The Future Of Events: B2B Speakers & Event Experts Sound Off On The Ideal Hybrid Model
Throughout 2020, Demand Gen Report has spoken with a variety of B2B marketing and sales practitioners and thought…
Industry News December 18
How Revenue Marketing Impacts The New ‘All-Digital’ Buyer’s Journey
With the digitalization of B2B, marketers have access to more marketing tools, leads and data to inform their…
Blog September 30
B2B Marketers Look To Modernize Webinar Experiences By Promoting Two-Way Engagement
Webinars continue to be a staple in many B2B demand gen strategies, with studies show that webinars are…
Industry News May 1
Webinar World Showcases Expanding Effect Of Digital Experiences & Engagement Tactics
The idea of a physical event focused on webinars is a bit ironic, but the more than 600…
Industry News March 13
Sigstr Unveils New Relationship Marketing Platform, Complementing Research
Sigstr, an email signature marketing solution provider, has launched Sigstr Pulse, a new relationship marketing platform designed to…
Industry News August 8
New Research: Only 12% Of Marketers Very Confident In Their Knowledge Of AI
There continues to be room for growth and education in the artificial intelligence (AI) space, according to new…
Industry News June 29
Study: Roughly 20% Of B2B Marketers Can Tie Revenue To Live Events
Hosting live events are growing in importance for B2B professionals, but according to a new report from Certain…
Industry News March 8
Study: B2B Orgs Gain Performance Advantage Post-Sales Enablement Investment
There has been notable growth in sales enablement impact on revenue, according to new research from Highspot, a…
Industry News February 8
Industry Experts Share Their Best Social Media Marketing Advice
As a Millennial, I've been an advocate of social media since the early days of MySpace. Peer recommendations…
Blog October 25
Advanced Attribution Models Emerge For B2B Marketers
Marketing attribution models and tools are emerging that enable B2B marketers to tie sales to specific marketing campaigns…
Industry News October 14
