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New Research: Only 12% Of Marketers Very Confident In Their Knowledge Of AI

There continues to be room for growth and education in the artificial intelligence (AI) space, according to new research from EverString and Heinz Marketing. The study, which surveyed roughly 300 marketing and sales professionals across multiple industries, shows that only 12% of respondents are “very confident” in their AI knowledge, while 55% said they are “somewhat confident.”

Industry Experts Share Their Best Social Media Marketing Advice

social media

As a Millennial, I’ve been an advocate of social media since the early days of MySpace. Peer recommendations continue to be a major selling point in both B2B and B2C communities, and I can’t help but be fascinated with the role social media marketing plays in today’s 140-character limit world.

  • Published in Blog

Advanced Attribution Models Emerge For B2B Marketers

Marketing attribution models and tools are emerging that enable B2B marketers to tie sales to specific marketing campaigns and initiatives that contributed to revenue, experts note. And while most companies are not there yet due to the complexity of full-funnel attribution, those who are doing so are seeing a significant payoff.

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