Modern Marketers Drive Revenue & Retention Through Post-Sale Nurturing, Customer Communities
One of the best resources available to marketers today is a healthy list of engaged, happy customers. Research…
Industry News November 14
Latest In: Laura Ramos
Forrester B2B Marketing & Sales 2018: Meeting The Business Consumer On Their Terms Requires Dynamic, Customer-First Experiences
The business consumer has become more self-focused than ever before, challenging marketing and sales teams to give up…
Industry News October 26
Customer Advocacy Marketing—Make It About Them, Not About You
Do you want to be successful in your B2B marketing strategies? Put your customer at the forefront. That…
Blog March 1
NetLine’s Josh Baez on Shaping B2B Demand Before the Shortlist: 2026 #COSeries
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss…
Blog March 30
Revamping The Sales Funnel To Accelerate Success
July is a big deal at Demand Gen Report: It marks the start of our Lead Lifecycle Month,…
Blog July 12
Advocate Marketing Requires Setting Objectives, Demonstrating Initial Success Prior To Tech Rollout
Advocate marketing is growing in importance as word of mouth and peer reviews exert significant influence on B2B…
Blog February 10
A Compelling Case For B2B Advocate Marketing Investment
Word of mouth and peer reviews have great influence on B2B buying decisions, and marketers are keen to…
Industry News February 9
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
