How To Use Fit + Intent + Recency + Engagement (F.I.R.E.) For Go-To-Market Strategies

matt amundsonIn 2018, sales and marketing professionals have access to data we would have never thought possible just a few years ago. Today, teams can get a picture of which companies out of their total addressable market (TAM) are the best fit for their business. It’s also possible to discover their intent to purchase what’s on offer. So, why do sales and marketing teams waste so much time knocking on doors that mostly go unanswered?

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