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Oracle Exec Discusses Marketing Cloud Updates, DataFox Acquisition & Blurring The Line Between B2B & B2C

During its Modern Customer Experience conference, Oracle unveiled new features for its Marketing Cloud. The updates to Oracle Eloqua, Responsys, Infinity and Maxymiser aim to eliminate data silos and provide real-time insights into behavioral data. Shashi Seth, SVP of Oracle Marketing Cloud, shared details on the updates and more in an exclusive interview with Demand Gen Report.

Oracle Buys BlueKai Big Data Platform To Enhance Personalization

Oracle BluekaiOracle has acquired BlueKai, a cloud-based Big Data platform that enables companies to personalize online, offline and mobile marketing campaigns. This shores up the personalization capabilities of Oracle’s Marketing Cloud and eases the integration of various customer databases, according to industry observers.

"Marketers have needed to unify web advertising audiences with traditional customer databases, and that is precisely what this will do," David M. Raab, Principal, Raab Associates, told Demand Gen Report. “A solid data foundation has been the missing piece in most companies’ marketing architecture and this will enable Oracle to fill that gap.”

How 3 Brands Implemented Engagement-Based Emailing Strategies

chadwBy Chad White, Research Director, Responsys

There’s finally mounting evidence that email marketers are taking serious steps to reduce the number of inactive subscribers on their lists and practice engagement-based emailing — that is, reducing email frequency to inactive subscribers and boosting email frequency to the most active subscribers.

Responsys Enhances Adobe Integration To Bridge Analytics Data And Campaigns

Responsys, Inc., a provider of on-demand email and cross-channel marketing solutions, announced enhancements to its existing integration with the Adobe Online Marketing Suite, powered by Omniture. Unveiled at the recent Adobe Omniture Summit 2011, the enhancements are aimed at accelerating time-to-market and reducing complexity of cross-channel marketing campaigns.

The update to the Responsys integration is designed to empower marketers by automatically summarizing web analytics data that is captured by Adobe SiteCatalyst, powered by Omniture, into pre-defined audience segments within the Responsys Interact user interface. The integration leverages Adobe Genesis, Adobe’s technology for automating integrations between partner technologies and the Adobe Online Marketing Suite.

Eloqua Taking Steps To Prepare For IPO; Eyeing $100 Million Revenue Mark For Move

With the financial markets buzzing over recent M&A activity and planned IPOs from high profile brands such as Responsys and LinkedIn, industry watchers are keeping a close eye on the next move for venture-backed players. In an interesting twist, Eloqua CEO Joe Payne revealed the company is already meeting with analysts and taking steps to prepare for a public offering.

“Great companies and great markets have a tendency to go public,” he said in an exclusive interview with DemandGen Report. “We believe that [the marketing automation space] is a viable and important market.” Payne also called the automation space an “inevitable market,” pointing out the direct impact the tools have on revenue generation. “We want to build our business so it’s attractive to investors,” he said. “That’s why we would point towards an IPO.”

Responsys Enhances Adobe Integration To Bridge Analytics Data And Campaigns

Responsys, Inc., a provider of on-demand email and cross-channel marketing solutions, announced enhancements to its existing integration with the Adobe Online Marketing Suite, powered by Omniture. Unveiled at the recent Adobe Omniture Summit 2011, the enhancements are aimed at accelerating time-to-market and reducing complexity of cross-channel marketing campaigns.

The update to the Responsys integration is designed to empower marketers by automatically summarizing web analytics data that is captured by Adobe SiteCatalyst, powered by Omniture, into pre-defined audience segments within the Responsys Interact user interface. The integration leverages Adobe Genesis, Adobe’s technology for automating integrations between partner technologies and the Adobe Online Marketing Suite.

Following Successful IPO Responsys Posts 56% Revenue Gain In Q1

One month after filing an IPO that raised closed to $80 million, Responsys announced first quarter revenues were up 56% to $30.1 million, from $19.4 million in the same period last year.

The provider of email and cross-channel marketing solutions saw significant gains from its professional services division, with revenue for the first quarter of 2011 reaching $9.2 million, up 102% from $4.5 million in the first quarter of 2010.

Subscription revenue for the first quarter of 2011 was $21.0 million, up 41% from $14.9 million in the first quarter of 2010.

Responsys Rolls Out Local, Mobile Features As Part Of Fall 2011 Interact Suite Release

Screen_Shot_2011-10-18_at_10.00.32_AMResponsys, Inc., a provider of email and cross-channel marketing solutions, announced the irelease of Responsys Interact Fall ‘11, the latest version of the Responsys Interact Suite.

Responsys Interact Fall ‘11 features extensions to the Responsys Interact Suite including a new application designed to allow organizations to effectively coordinate and manage local marketing campaigns.

Responsys Rolls Out Local, Mobile Features As Part Of Fall 2011 Interact Suite Release

Screen_Shot_2011-10-18_at_10.00.32_AMResponsys, Inc., a provider of email and cross-channel marketing solutions, announced the irelease of Responsys Interact Fall ‘11, the latest version of the Responsys Interact Suite.

Responsys Interact Fall ‘11 features extensions to the Responsys Interact Suite including a new application designed to allow organizations to effectively coordinate and manage local marketing campaigns.

Following Successful IPO Responsys Posts 56% Revenue Gain In Q1

One month after filing an IPO that raised closed to $80 million, Responsys announced first quarter revenues were up 56% to $30.1 million, from $19.4 million in the same period last year.

The provider of email and cross-channel marketing solutions saw significant gains from its professional services division, with revenue for the first quarter of 2011 reaching $9.2 million, up 102% from $4.5 million in the first quarter of 2010.

Subscription revenue for the first quarter of 2011 was $21.0 million, up 41% from $14.9 million in the first quarter of 2010.

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