Oktopost: Employee Advocacy, Corporate Social Strategies Reshaping B2B Marketing
The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of…
News Brief May 28
Latest In: advocacy
How Text Messaging Apps Could Apply To B2B: Marketers Eyeing New Channel To Engage Next-Gen Customers
Messaging applications are a common appliance on smartphones today. Facebook Messenger, What's App and Slack all play an…
Industry News May 16
3 Key Areas Where B2B Tech Companies Should Encourage Employee Advocacy
B2B tech companies are fueled by innovation. The common goal is to make the day-to-day easier and more…
Demanding Views April 16
Exclusive Q&A: Influitive’s Mark Organ Emphasizes Potential Of Advocate Marketing
I recently attended Advocamp, the annual gathering of companies who are either starting or advancing their journey to…
Blog December 20
#B2BMX Preview: Real-World Examples Prove B2B Marketing Doesn’t Have To Be Boring
The Content2Conversion Conference has grown substantially over the past three years — both in terms of attendees and…
Industry News February 1
Act-On Debuts New Module For Social Media Attribution
Act-On’s Advanced Social Media Module adds social publishing, listening and reporting capabilities to the company’s marketing automation platform.…
Solution Spotlight September 5
Referral Marketing Yields Results For B2B Marketers
As B2B marketers seek alternatives to traditional demand generation efforts such as email marketing, many are launching referral…
Industry News September 9
Is The CMO The Problem?
By Adam Needles, Chief Strategy Officer, ANNUITAS A recent CEB Marketing Leadership Council study noted, "[W]e see B2B…
Demanding Views August 28
Influitive Helps B2B Marketers Fire Up Fans With Mobile And Embedded Advocacy Tools
Influitive, a provider of advocate marketing tools, today announced its Summer 2013 product release that includes new capabilities…
Industry News June 25
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
