In a digital age where inboxes are inundated and digital ad channels are oversaturated, old school marketing tactics such as direct mail are becoming a bigger focus for integrated campaigns at all stages of the buyer journey.
Despite the buzz around artificial intelligence (AI), many B2B organizations have been slow to adopt and deploy AI-powered applications due to a limited understanding of the technology and how it can impact all areas of the revenue engine.
During its Summit in Las Vegas this week, SiriusDecisions debuted a new matrix framework to help companies better understand the four categories of AI, as well as use case examples and guidance for advancing their AI journey.
Sales and marketing alignment remains a hot topic. For many B2B CEOs, it will likely rank among their top concerns for the year.
An Aberdeen Group study noted that highly aligned organizations achieved an average of 32% year-over-year revenue growth, while their less aligned competitors saw a 7% decrease in revenue. And few sales and marketing organizations are aligned. According Forrester, just 8% of companies say they have tight alignment between sales and marketing.
By Kevin Li, VP of Business Development, idio
Your next best customer might be as close as your next best sentence. Literally. These days the focus on content marketing in the B2C marketplace has driven that point home based on personalization communications. But for B2Bmarketers, lead generation can be just as dependent on the right content, provide it is fueled by data and powered by similar principles of customer knowledge and content intelligence.