Salesforce’s Benioff: Everything Has Changed with AI
The use of artificial intelligence (AI) in having considerably impact at Salesforce, as CEO Marc Benioff said the…
News Brief June 30
Latest In: salesforce
Mediafly Enhances AI Capabilities with Appinium Acquisition
Revenue enablement company Mediafly has completed the announces the acquisition of Appinium. The deal adds the number one Salesforce-native…
News Brief June 16
Salesforce Looks to End ‘Do-Not-Reply’ Marketing with Marketing Cloud Next
Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end…
News Brief June 16
Netsmart Uses AI-Powered SRM Tool to Fix Fractured Workflow
Companies often expand their product lines— multiple times even— without staff support levels increasing. This results in “shadow”…
Case Studies June 12
Blackthorn Doubles-Down on Events with New Product Offerings, Executive Hires
Blackthorn has launched a suite of advanced event capabilities that empower planners to drive engagement and show impact…
News Brief May 1
Demandbase Brings Intent Data Offerings To Salesforce Prospecting Center
Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales…
Industry News December 12
Amplify10 Unveils AI-Powered Sales Execution Solution
Amplify10 introduced its AI-powered sales execution platform, which harnesses the power of Salesforce CRM and serves as complement…
Industry News May 16
Salesforce Unveils New User Experience; General Availability Of Einstein Copilot
Salesforce revealed a new user experience for sales leaders within Slack Sales Elevate, a sales workspace designed to…
Industry News April 26
Salesforce Releases Beta Version Of Einstein Copilot For Tableau
Salesforce announced the beta availability of Einstein Copilot for Tableau, a new capability designed to provide users with…
Industry News April 4
New Salesforce Data & AI Innovations Seek To Enhance Customer Experiences
Salesforce enhanced its Service Cloud offering with new AI capabilities, which are powered by Salesforce’s Einstein 1 Platform to help users…
Industry News March 26
New Salesforce Research: 51% Of Marketers Leverage Gen AI, But Majority Are Still In The Experimentation Phase
ChatGPT celebrated its first birthday on Nov. 30 and, after a meteoric launch, B2B marketers are experimenting with…
Industry News December 12
TikTok Announces New Integration For Advertisers Using Salesforce Marketing Cloud
TikTok unveiled a new lead generation integration for Salesforce Marketing Cloud, which introduces a no-code solution to help…
Industry News November 1
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
