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Adobe And Microsoft Partner On Cloud, CRM Solutions

AdobeAdobe Systems and Microsoft have entered a partnership to deliver Adobe’s cloud services — including Marketing Cloud, Creative Cloud and Document Cloud — on Microsoft’s global cloud and data platform, Azure.

Microsoft has also made Adobe a “preferred marketing service” for its Dynamics 365 Enterprise CRM platform, and Adobe will also now have access to the artificial intelligence (AI) and advanced analytics capabilities of Microsoft’s Cortana Intelligence Suite and SQL Server.

“Customers today expect a well-designed, personalized and consistent experience every time they engage with a brand,” said Shantanu Narayen, CEO and President of Adobe, in a statement. “Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences.”

The companies said they’re developing data integrations to make sure their customers can use both Adobe Marketing Cloud and Microsoft Dynamics 365 applications for their sales and marketing efforts. These data models will be available to enterprise customers and third-party developers to allow for further innovation. Both companies also noted that they’ll work together with customers to plan for and implement the integrated solutions.

This move appears to be part of a recent industry push to leverage AI, with the most recent announcements coming from giants Salesforce and Oracle. Salesforce unveiled Einstein, an AI upgrade across its CRM cloud, right before Oracle announced the launch of its own take on AI, called Adaptive Intelligent Applications, at its annual OpenWorld Conference