Attendify, a provider of virtual and hybrid event applications and event data management tools, has unveiled a new MeetNow tool designed to help event marketers promote sponsor and attendee conversations with greater value.
MeetNow is designed to facilitate private video calls and messages using Attendify’s event conferencing capabilities, allowing event attendees and vendors to connect for 1:1 conversations in a virtual setting. This allows event marketers to simulate the authenticity of in-person booth conversations, promoting meaningful attendee and vendor interactions that help users increase event ROI.
“A lot of virtual events have turned to ineffective 3D graphics and other gimmicks in order to capture attention, but they just don’t work,” said Michael Balyasny, CEO of Attendify, in a statement. “We wanted to capture what people love most about events, which is the way they fuel the real-time discovery of potential solutions in their space and foster authentic conversations with other human beings. That’s exactly what MeetNow provides to attendees, while simultaneously delivering great value to sponsors and exhibitors.”