Latest In: event ROI

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Uniqode Justine BaMaung Event Follow Up Is Creating Homework for Prospects

Your Event Follow-Up Is Creating Homework for Prospects. Here’s How to Fix That.

Event spending is back and growing. In 2026, 40% of organizers plan to run more live events than…

Demanding Views September 3
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Bizzabo Joins The Adobe Exchange Partner Program

Bizzabo Joins The Adobe Exchange Partner Program

Event platform Bizzabo joined Adobe's Exchange Partner Program to enhance its event enablement capabilities for B2B marketers working…

Industry News February 3
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Attendify Launches ‘MeetNow' Tool For Private Video Calls

Attendify Launches ‘MeetNow’ Tool For Private Video Calls

Attendify, a provider of virtual and hybrid event applications and event data management tools, has unveiled a new…

Industry News December 18
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B2BMX 2026 Keynote Address Dane Valey Open AI

OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
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Campaign Optimization Series
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Strategy & Planning Series