Bombora, an intent and demographic data provider, has joined forces with B2B lead generation services company Sales Inside. The partnership is designed to enable the two companies to provide customers with better quality leads by revealing the technology infrastructure prospects are using.
Bombora will gain access to Sales Inside’s data of install-based technologies in order to track more than 500 technology categories from 10 million global domains. Sales Inside will use Bombora’s demand and purchase intent analytics to help its customers generate higher quality leads.
“Incorporating Sales Inside Inc.’s technology intelligence data with our platform enables unprecedented engagement at scale and allows marketers to focus their efforts on the audience segment most likely to be in market for their product solutions,” said Rob Armstrong, SVP Product & Technology and Co-Founder at Bombora, in a statement.