Quick Scoop:
- DemandLab launched a people-centric revenue attribution solution called Insentric.
- The new solution is designed to track and measure source, channel and revenue attribution.
- Insentric is for enterprises that use Adobe Marketo Engage and Salesforce Sales Cloud.
- Key capabilities include automation, attribution and insights.
DemandLab, a global B2B digital marketing agency, unveiled a new marketing intelligence platform and revenue attribution solution for large enterprises and Fortune 2000 B2B marketers eager to measure and prove impact on revenue.
“Since 2009, DemandLab has been implementing marketing attribution strategies and solutions for our clients,” said Rhoan Morgan, Co-founder and CEO of DemandLab, in a statement. “We understand the concerns of B2B enterprise marketing leaders and are committed to helping them achieve their unique goals within a market that has become more competitive than ever and even more reliant on accurate, reliable data to make sound decisions. That’s why we developed Insentric: To provide marketing and business leaders with easy-to-access and accurate insights that enable them to make informed decisions, improve customer experience and truly drive growth.”
Insentric is implemented as a Platform-as-a-Service (PaaS) and aims to provide marketing teams with a tool that extracts, aligns and reconstitutes essential data into a foundational data layer of reports and custom visualizations for decision-making. Key components include:
- Advanced self-healing web traffic attribution;
- Automatic analytics tracking in Marketo emails;
- Data capture;
- Source, channel and revenue attribution analysis across the buyer journey;
- Reporting of long-term trends and marketing performance; and
- Detailed storytelling.
“With over a decade of partnering with Marketo customers to deploy attribution solutions, it’s clear: Marketers aren’t getting the information and clarity they need to drive better decisions,” said Casey Grimes, DemandLab Manager of Martech Innovation, in a statement. “We created Insentric to address the gaps between the dream of data-informed insights and the real-world challenges marketing departments face.”
