eTrigue, a cloud-based marketing automation provider, unveiled new enhancements to its DemandCenter product. The company said the enhancements are designed to strengthen usability and enable marketing teams to better develop and execute demand generation programs.
Available today, the new features to DemandCenter include user-friendly drag-and-drop capabilities, simplified workflows, simultaneous campaign views and instant access to the resources and assets needed to build, test and quickly deploy marketing campaigns.
Other features include:
- Anonymous- and known-visitor tracking;
- Real-time engagement statistics for campaigns;
- Simplified prospect segmentation capabilities;
- Granular time-based campaign scheduling;
- CRM integrations; and
- Webinar event integrations.
“We wanted to focus on the big issue, which people are not fully utilizing their marketing automation platforms,” said Jim Meyer, VP and GM at eTrigue, in an interview with Demand Gen Report. “A lot of [marketing] tools are adding new features, and [users] can't digest it all. A lot of the [features] were suggested by our larger customers and newer customers, and these features were prioritized because they have a big impact on user productivity.”