Data management software company Formstack debuted new integrations with Act-On and Pardot that enable users to incorporate Formstack’s form-building capabilities into their automated lead nurturing campaigns.
The company states that the integrations will allow marketers to pass Formstack’s form data into the Act-On and Pardot platforms for easy data management, prospect grading and segmentation.
“For over a year, we've been improving our product for groups of customers who rely on Formstack the most,” said Formstack Product Marketing Manager Andrew Clark in an interview with Demand Gen Report. “One such group is digital marketers, who trust Formstack to handle their most valuable resource — lead data. We heard a lot of feedback from marketers who were using Act-On and Pardot for automation; however, they preferred Formstack's more powerful, user-friendly forms. We decided to make it easy for them to use both systems side-by-side.”
Specifically, users will now have the ability to:
- Access mobile-friendly forms;
- Embed forms on multiple pages within a website;
- Capture more leads and boost subscriber numbers with exclusive optimization features; and
- Use Conditional Logic for quick email list segmentation.
“We focus on making our users powerful — collecting and delivering the data they need, automating their behind-the-scenes processes and integrating with the systems they use every day,” Clark concluded.