Groove.co, a sales engagement software, has announced a new integration with LinkedIn Sales Navigator Application Platform (SNAP). Through the integration, Groove.co has released a new tool called Omnibar designed to let users access and compare data from Salesforce and LinkedIn Sales Navigator side by side.
Groove.co aims to help sales teams streamline processes, initiate conversations and maintain relationships with leads. It is designed for use in Gmail, Google Calendar, Salesforce and Groove Flow.
Additional features include:
- Icebreakers, a capability that shows mutual connections and recent activity to help sales representatives kick of conversations with prospects;
- Get Introduced, which suggests mutual LinkedIn contacts who can provide an introduction; and
- Related Leads, which lists additional contacts the sales representative may want to connect with.
“As account-based sales gains more and more traction, we care about making sure sales organizations are equipped with everything they need — from quality data to innovative technology — to be their best,” said Chris Rothstein, CEO and Co-Founder of Groove, in a statement. “Most sales teams already rely heavily on the valuable information LinkedIn provides. This integration further streamlines our customers’ workflow by making LinkedIn Sales Navigator data available in their normal workspaces, right next to their Salesforce data.”