InsideView, a sales and marketing intelligence software, unveiled the InsideView Marketing Suite for Microsoft Dynamics 365. The suite is designed to align sales and marketing teams, provide a single view of customer data and increase engagement.
The Marketing Suite aims to bring in external account and contact data to build a complete view of the customer. It is designed to complement Microsoft Dynamics 365 for Marketing and help B2B businesses identify and prioritize leads, increase their total addressable market and enhance their ABM programs.
Features include:
- InsideView Enrich, which aims to help marketers enrich leads with comprehensive, up-to-date data;
- InsideView Target, designed to build highly targeted campaign lists that can be filtered based on firmographic and demographic data, as well as industry codes, news, keywords and more; and
- InsideView Refresh, which is positioned to automatically clean account and contact data on a regular basis.
The suite is now available for purchase and follows the company’s recent release of InsideView Apex.
“Today, as more B2B marketers use targeted strategies like account-based marketing to expand customer relationships and win new ones, they need a marketing automation solution that helps them identify and engage with the best opportunities,” said Joe Andrews, VP of Product and Solution Marketing at InsideView, in a statement. “The InsideView Marketing Suite builds on the foundation of Microsoft Dynamics 365 for Marketing so marketers can tap into our Targeting Intelligence to get higher quality data, make better marketing decisions, and execute more successful targeted marketing programs.”
