The platform’s updates include:
- The ability to Boost the reach of high-performing, engaging or time-sensitive content;
- Event Ads that amplify promotion and Event Analytics that aggregate the data generated from the promotion, including organic reach, engagement and firmographics;
- Custom Streaming, which enables users to live-stream via their preferred broadcasting tools; and
- Visibility into visitor, follower and content insights — including organic and boosted — through Mobile Page Analytics within the LinkedIn mobile app.
“Whether you consider yourself a sophisticated marketer or a novice, we understand you’re likely wearing many hats and juggling multiple responsibilities, and time is your most valuable asset,” said Rishi Jobanputra, Sr. Director, Product Management, LinkedIn Marketing Solutions, in a blog post. “At the end of the day, we hope to make your day-to-day a little easier as you strive to expand your audience and build community on our platform.”