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Perficient Acquires Elixiter

Source: Perficient Source: Perficient

Perficient, Inc., a digital transformation consulting firm, has acquired Elixiter, a Marketo and martech consultancy. Terms of the deal were not disclosed.

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The acquisition aims to expand Perficient’s digital marketing and marketing automation services, as well increase its workforce and market presence. As part of the agreement, Andrew Hull, President and Founder of Elixiter, will join Perficient in a key leadership role.

“We’re thrilled to join the Perficient team … and accelerate our collective opportunities for continued growth and success within the digital marketing ecosystem,” said Hull in a statement.

“Elixiter’s marketing automation capabilities and specialized Marketo services are highly complementary to those of our award-winning digital agency,” said Jeffrey Davis, Chairman and CEO of Perficient, in a statement. “With Adobe’s announcement that it intends to acquire Marketo, we’re particularly excited to bolster our marketing cloud expertise, enhancing our ability to help clients deliver exceptional, end-to-end, omnichannel customer experiences.”