Quark Software, a content automation platform, announced it has acquired the enterprise sales enablement solution Docurated for an undisclosed fee. Quark stated that it plans to integrate Docurated with its content automation platform to better help sales teams engage with prospective customers.
Quark’s content automation platform is designed to streamline and optimize the content lifecycle — from planning and creation to content delivery. With the Docurated acquisition, Quark is positioned to bring this streamlined content lifecycle approach to the sales team in order to increase response rates and boost overall engagement.
“We believe Docurated has the best technology and user experience for sales professionals who must deliver the right content to the right prospects at the right time,” said Ray Schiavone, Quark President and CEO, in a statement. “Combined with Quark’s existing content automation platform, we believe there is no better end-to-end platform for the sales and marketing content lifecycle.”