RollWorks, an ABM platform, announced the launch of Sales Insights, a new tool within the company’s Account-Based Platform for sellers. Sales Insights is designed to identify statistically significant spikes of account-based activity, such as website engagement and advertising click signals, and surface alerts directly in Salesforce and via daily email digest updates.
Sales Insights uses a proprietary data science model that identifies increased notable engagement each day within a short, rolling window for each account. Engagement spikes are then routed to the appropriate seller inside of their Salesforce CRM, complete with an account fit-score that drills down to specific activity for key buyers within an account.
"The promise of ABM is that marketing and sales teams are aligned on focusing together on the accounts that matter to their business,” said Robin Bordoli, President of RollWorks, in a statement. “Imagine a rowing boat with eight rowers facing the same direction and rowing powerfully together in unison. With Sales Insights extending the RollWorks account-based platform, we're helping marketers and sellers row powerfully together in the right direction, by giving sellers timely, relevant and actionable information for more efficient sales outreach to the accounts that matter."