By combining Voicefox’s capabilities to record, transcribe and analyze business conversations with Showpad’s sales enablement platform, the company aims to arm sales and marketing teams with the tools and insights to better coach their teams, improve content and boost engagement.
In addition to the acquisition, Showpad announced new features and integrations designed to streamline the sales process, including:
- Personalized landing pages that aim to empower marketers to create visually-appealing, on-brand pages and organize content around a specific topic or persona, so sales representatives can have more relevant conversations with prospective buyers;
- New integrations with Outreach, SalesLoft and SAP C4C, as well as an improved integration with Microsoft Dynamics. The integrations position sellers to quickly find and share content, track engagement and automatically log seller activities.
“Sales training and coaching has become a core component of our platform, and Voicefox is the perfect solution to help us leverage artificial intelligence to further boost seller productivity and success,” said Louis Jonckheere, Co-Founder and CPO of Showpad, in a statement to Demand Gen Report. “This acquisition enables us to provide sales managers with new visibility into sales conversations at scale and a better solution to optimize the ways sellers engage with both seasoned customers and new prospects.”