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Salesforce And IBM Expand Partnership To Bring AI Capabilities To Quip, Service Cloud

ibm np partnership devices

Salesforce and IBM announced that they have expanded their strategic partnership in an effort bring together IBM’s Cloud and Watson services with Salesforce’s Quip and Service Cloud Einstein offerings. The expanded partnership positions both companies to help their customers better connect and engage with prospective customers, while also enhancing collaboration capabilities with deeper AI.

Five Ways Artificial Intelligence Is Transforming B2B Marketing

Meredith SalesforceOver the last few years, B2B marketers have begun turning to artificial intelligence (AI) to improve the effectiveness of their campaigns and accelerate business growth. Research shows that 80% of B2B marketing executives believe that AI will revolutionize the field in the next five years. However, only 10% report using AI applications today. The lag in adoption is a missed opportunity.

Dreamforce 2017: Need For Smarter, Personalized Buyer Experiences Fuels AI Growth

B2B marketing and sales teams are looking to their tech stacks to execute complex campaigns and deliver more personalized customer experiences to meet buyer expectations. This has driven much of the conversation this year at Salesforce’s annual Dreamforce conference, and company Founder and CEO Marc Benioff calls this development the “fourth industrial revolution.”

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