Machine Analysis is an AI-powered engine from Brainshark that is designed to improve sales coaching by augmenting manager feedback to help salespeople improve their performance and results. The engine’s coaching capabilities are positioned to provide automated, rapid insights to ensure salespeople master critical messages before interacting with buyers.

InsideView’s latest release, Apex, is designed to help marketers plan and execute go-to-market strategies. The new product aims to combine data from a company’s system with external market data from InsideView. It can then use machine learning to discover and visualize market opportunities.

Conversica aims to help businesses discover their most interested prospects to drive revenue opportunities. Its AI-powered assistants are positioned to initiate contact, intelligently interpret replies and craft tailored responses to engage prospects until they are ready to speak to a representative.

Acrolinx is an content creation platform driven by artificial intelligence (AI). The latest release of the platform, Acrolinx version 5.4, includes refinements and new features designed to streamline content creation and examine performance data to help marketers improve content creation and drive business results.

Five9, a cloud contact center software, has released Five9 Genius, a new solution designed to personalize and enhance the customer experience via artificial intelligence (AI).

Despite the buzz around artificial intelligence (AI), many B2B organizations have been slow to adopt and deploy AI-powered applications due to a limited understanding of the technology and how it can impact all areas of the revenue engine.

During its Summit in Las Vegas this week, SiriusDecisions debuted a new matrix framework to help companies better understand the four categories of AI, as well as use case examples and guidance for advancing their AI journey.

InsideView, a sales and marketing intelligence software, has launched InsideView Apex, a go-to-market decision engine that aims to turn the timely, manual process of market analysis into an automatic, daily routine.

At the Oracle Modern Customer Experience in Chicago this week, attendees came away with a firm understanding: digital transformation is vital to driving legendary customer experience in today’s buying landscape. That transformation is revolving heavily around how businesses position themselves to leverage customer data appropriately and efficiently to exceed their expectations.

Mintigo, an AI-based sales and marketing platform, has announced that Sales Coach 360, its AI-powered predictive sales platform, can now be integrated with Oracle Profiler, a sales productivity application from the Oracle Marketing Cloud. Through the integration, Mintigo aims to help sales and marketing professionals learn, discover and engage prospective buyers with personalized communication throughout the buyer journey.

Oracle has updated its Customer Experience (CX) Cloud Suite with AI-powered features designed to help marketing and sales professionals improve the customer experience and boost business results through real-time behavioral insights, ad optimization and AI marketing management. The Cloud also includes enhanced campaign development and personalized loyalty programs for the entire buyer journey.