The critical relationship between marketing and sales may not always be the smoothest of relationships.

Aviso’s AI-powered Compass is designed to help sales and go-to-market teams find their revenue True North. Enhancements to Aviso’s AI-Guided Selling platform aim to provide mission critical deal insights, drive accurate forecasting and unify deal execution.

Metadata.io, an AI-powered marketing operations platform, has launched new capabilities designed to alleviate manual marketing tasks, including enhanced customization, notification and UI/UX advancements.

Invoca, an AI-driven call tracking company, has unveiled Signal Discovery, a tool designed to provide marketers with insights into first-party conversation data from high-intent consumers. As part of the company’s Signal AI Conversational Analytic Suite, the new tool aims to help marketers efficiently understand customer behavior without the need to set up search terms.

While algorithmic-guided selling is a newer concept and implementation of these types of tools are only just starting to ramp up, a new report from Gartner’s 2019 Market Survey, titled: Current and Emerging Technologies in Sales, shows that the B2B world is ready. In fact, 51% of sales teams have or plan to deploy algorithmic-guided selling within the next five years.

BrightTALK, a B2B content and demand marketing platform, has launched an intent insights tool designed to provide marketers with insights into viewing and buying behavior of target audiences in their industry.

Tableau Software has released new data capabilities with the addition of Explain Data, which aims to enhance statistical analysis and help users gain AI-driven insights from their data. The company said that the new capability uses statistical methods to determine potential explanations for what could be influencing a data point, while providing further understanding of that explanation with interactive visualizations.

InsideSales, a sales software and lead management tool, unveiled the Revenue Acceleration Cloud, which is designed to combine AI algorithms and CRM data to help revenue teams build closeable pipeline and retain and expand their businesses.

Adobe has launched new capabilities within the Marketo Engage ABM Essentials offering, part of the Adobe Marketing Cloud, including new AI-powered models in its Account Profiling tool and an expanded LinkedIn partnership. The two updates aim to help accelerate the execution of ABM strategies for sales and marketing teams, as well as drive personalized and account-based experiences.

Oracle has released updates to CX Unity, the company’s enterprise-class customer data management platform, as well as new additions and updates to its data-driven CX Cloud, which is pre-integrated with the CX Unity platform.