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Invoca Launches Tool With High-Intent Customer Insights

Invoca, an AI-driven call tracking company, has unveiled Signal Discovery, a tool designed to provide marketers with insights into first-party conversation data from high-intent consumers. As part of the company’s Signal AI Conversational Analytic Suite, the new tool aims to help marketers efficiently understand customer behavior without the need to set up search terms.

Tableau Expands Data Capabilities With AI-Driven Insights

Tableau Software has released new data capabilities with the addition of Explain Data, which aims to enhance statistical analysis and help users gain AI-driven insights from their data. The company said that the new capability uses statistical methods to determine potential explanations for what could be influencing a data point, while providing further understanding of that explanation with interactive visualizations.

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