Aprimo, a marketing operations and digital asset management (DAM) technology provider, announced it has launched a Software as a Service (SaaS) version of its DAM software. The SaaS-based version enables users to implement the solution faster and scale their content database equal to the company’s business growth.
Aprimo Campaign is a campaign management solution designed to access and select lead lists from millions of contacts and transactions across multiple data sources. It enables marketers to manage customer and prospect lead lists into test and control cells, associate those cells with offers and creative treatments and orchestrate distribution across marketing channels, CRM systems and vendors.
Aprimo, a marketing operations platform, has announced the purchase of ADAM Software, a digital asset management vendor, for an undisclosed fee. ADAM will integrate directly into Aprimo’s platform, which will enable customers to handle the production and publication of content in a single marketing operations solution, according to the company.
Teradata Corp., a provider of analytic data platforms, applications and services, introduced Interactive Customer Engagement, an Integrated Marketing Management (IMM) offering that helps marketers leverage data from digital and traditional sources.
According to company officials, the offering enables marketers to engage customers and prospects with consistent, personalized messaging across multiple channels, strengthening the overall brand experience, building customer loyalty and driving revenue growth. Interactive Customer Engagement combines Big Data analytics, data delivery, behavioral and contextual data, comprehensive predictive analytics and real-time messaging.
By Jon Miller, VP of Marketing Content and Strategy, Marketo
Marketing automation is hardly a new concept. According to the Google Ngram Viewer and Google Insights, the term was first used in 1980, gaining traction in the late 1990s and peaking around 2004. The term reached a low point in 2007 before it began to rise again. Today, it’s back up near the 2004 peak. Why the seismic shifts?
Aprimo this week released an update to its integrated marketing management suite, including a number of new features aimed at improving usability and productivity.
Aprimo Marketing Studio 8.8 is being billed by the company as a "high productivity" version of its flagship integrated marketing management (IMM) offering. According to the company, the update includes dozens of enhancements that improve the efficiency and effectiveness of users' marketing campaigns.
Aprimo, a provider of B2B and B2C marketing automation solutions, today released an update to its Aprimo Relationship Manager, part of the company's suite of cloud-based Integrated Marketing Management (IMM) applications.
According to a company news release, version 6.6 of Aprimo Relationship Manager includes a number of user interface and technology integration enhancements. The update comes a week after the company announced its Digital Messaging Center, which will integrate with the latest update.
Aprimo yesterday announced the availability of its Digital Messaging Center, a comprehensive cloud-based solution that offers a hub for managing digital messaging activity. The Digital Messaging Center incorporates messaging technology obtained through Teradata’s recent eCircle acquisition.
Aprimo Digital Messaging Center integrates with web analytics tools, CRM platforms, e-commerce systems and in-house databases to provide real-time access to customer preferences and behavioral data from all channels. The solution enables marketers to operate more efficiently, while simultaneously building customer trust by providing automation support in the following areas: