Marketo announced the acquisition of Bizible, a B2B marketing attribution and planning software, during its annual Marketing Nation Summit this week. The acquisition aims to combine tools from both companies to provide marketers with enhanced, full-funnel analytics, so they can better plan and execute campaigns, as well as improve budget spending.
Sojourn Solutions, a marketing optimization firm, has announced its partnership with Bizible, a B2B marketing attribution and planning software. The partnership will position Sojourn Solutions to offer marketing attribution capabilities to its clients, while Bizible will receive a partner that can offer implementation services to Oracle Eloqua clients.
Allocadia, a marketing performance management solution, announced it has partnered with Bizible, a B2B marketing attribution and planning software. The partnership will bring the two solutions together as a joint offering designed to help users optimize revenue performance by providing insights into where to invest marketing budget.
Bizible announced it has launched a revenue planning solution that incorporates machine learning capabilities. The new solution, which relies on proprietary algorithms, enables B2B marketers to do channel mix modeling and forecasting dynamically using historical data and various “what if scenarios.”
Bizible, a B2B marketing attribution solution, announced it has updated its custom attribution modeling with machine learning recommendation capabilities. The new capabilities enable companies to define how marketing touchpoints contribute to a closed deal with a machine learning algorithm, which can recommend models based on historical conversion performance and specified stages, according to the company.