Lenovo, a multinational technology provider, partnered with the intent data company Bombora to gain deeper insight into their data and identify prospective customers that have an interest in their products. The insight was then used to create demand generation campaigns via display advertising and email to accelerate leads through the sales funnel.
EverString, a provider of AI-assisted sales and marketing software, has partnered with B2B intent data company Bombora to speed up prospecting for sales and marketing teams.
Get Smart Content, a cross-channel personalization platform, has announced a partnership with B2B intent data aggregator Bombora. The two companies are joining forces to deliver a new intent-based marketing personalization solution called Audience Insights.
Dstillery, a digital marketing company, has announced a partnership with Bombora, a B2B intent data provider. The companies said the partnership will combine Dstillery’s machine-driven audience creation, delivery and optimization with Bombora’s business intent data to deliver a programmatic prospecting solution for B2B advertisers.
Bombora provides B2B intent, demographic and firmographic data to uncover business buying intent. The data is collected from a co-op of more than 2,500 publishers. The platform recently introduced a new Surge Reports module for identifying audience interest based on content consumption.
B2B marketers are flocking to the account-based marketing (ABM) trend, attempting to focus only on their best prospects and the goal of moving them more smoothly and quickly through their purchasing journey. But there are problems.
Bombora, an intent and demographic data provider, has joined forces with B2B lead generation services company Sales Inside. The partnership is designed to enable the two companies to provide customers with better quality leads by revealing the technology infrastructure prospects are using.
San Francisco-based start-up YesPath, a company founded by two ex-Salesforce execs, announced its first product: an account-based marketing (ABM) tool powered by artificial intelligence.
Data technology company True Influence has partnered with Bombora, an intent and demographic data provider, positioning the company's InsightBASE platform to monitor and curate behavioral data and enhance B2B marketing campaigns.
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