Uberflip Releases Campaign Essentials Tool To Personalize ABM Campaign Destinations

Published: October 9, 2020

Uberflip, a digital content experience platform, has launched a new campaign tool designed to help marketers personalize their digital content to empower their ABM and demand generation campaigns.

The new Uberflip Campaign Essentials tool aims to customize digital campaign destinations for target accounts in real-time and at scale, improving pipeline, revenue generation and retention of ABM and demand generation campaigns at scale. The solution features:

  • Personalized campaign capabilities that allow marketers to create custom destinations in any channel for optimized ABM and demand generation strategies;
  • The ability to leverage intent data from platforms such as Bombora, Demandbase, RollWorks, 6sense and more; and
  • Simplified implementation.

“We’ve adapted our offering and introduced new products so that budding customers like 6sense can leverage Uberflip, high-growth companies like Snowflake can scale ABM, and, of course, enterprise customers like Medtronic and 3M can impact their various business units regardless of their go-to-market strategy,” said Yoav Schwartz, CEO of Uberflip, in a statement. “These new products and integrations empower added uses for ABM, demand gen and sales enablement — furthering our market disruption and providing support to more marketers.”

Uberflip also announced Elissa Fink’s appointment to its board, bringing her experience in scaling business operations as CMO of Tableau to help ensure Campaign Essentials’ success.

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“Elissa’s appointment comes at a time when we are aggressively looking to propel our customers into a digitally native environment,” said Schwartz, “We’re excited to watch the company grow with her experienced guidance.”

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