While many organizations are challenged to harvest C-level buy-in on key business decisions, it’s becoming clear that content marketing has made its way up the ranks as a key business driver helping BtoB marketers effectively engage prospects.
A new study commissioned by the Custom Content Council — surveying CMOs in major industry sectors including healthcare, technology, finance, retail, communications and insurance — showed a marked improvement across all categories of usage, receptivity and results. Almost 9 in 10 CMOs said they see value in the service provided by custom content, representing a 15-point increase from 2006. The survey, conducted by GfK Roper Consulting by telephone in January 2011, provides new benchmarking data for a similar study conducted in 2006.
- Published in News Briefs