CallidusCloud Acquires LeadRocket To Arm Sales With Marketing Data
CallidusCloud acquired LeadRocket, Inc., a social engagement and digital marketing platform provider. The acquisition will equip sales professionals…
Industry News February 6
Latest In: Ian Michiels
eTrigue Adds Progressive Profiling To Marketing Automation Platform
Marketing automation vendor eTrigue Corporation announced a new progressive profiling feature designed to reduce online form abandonment and…
Industry News November 15Is Marketing Automation Next On Salesforce.com’s Acquisition Agenda?
Over the past two years, Salesforce.com has embraced social media marketing as a key part of its long-term…
Industry News August 7
How Your Closed Prospects Are Like The Vintage On A Fine Wine
By Ian Michiels, Principal Analyst, Gleanster Research In wine-making a vintage wine is one that is made from…
Industry News June 21
