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Is Marketing Automation Next On Salesforce.com's Acquisition Agenda?


Over the past two years, Salesforce.com has embraced social media marketing as a key part of its long-term growth strategy. Today, as the company consolidates its acquisitions of Buddy Media and Radian6, some industry-watchers are asking whether a marketing automation vendor might be the next item on its shopping list.

The speculation has focused on Salesforce.com's recent embrace of the term "marketing cloud," and whether the company aims to extend the concept beyond its current focus on social media marketing.

"I am really excited about the Marketing Cloud," Benioff said during the company's Q1 earnings call. "I really think it is a multibillion-dollar opportunity just as we've seen the Sales Cloud is and the Service Cloud is and the platform is . . . By the time we get to Dreamforce [in September 2012], I think now we'll have a lot to talk about in regards to the marketing cloud."

Left Brain DGA Acquires Marketing Technology Practice of Raab Associates, Appoints David Raab VP Program Optimization


Left Brain DGA
, a Silicon Valley-based demand generation agency, has acquired the marketing technology practice of Raab Associates for an undisclosed equity stake. As part of the acquisition, Raab Associate principal David Raab will take on the new title of VP Program Optimization at Left Brain DGA. In this role, Raab will assist in client relations and help maximize program effectiveness.

The acquisition of Raab Associates’ marketing technology practice is the latest step in an aggressive expansion of high profile market experts in the marketing automation space for Left Brain. Last year, Left Brain added three experienced executives to its leadership team from Rubicon Marketing Group, including former CEO April Brown, as well as Kevin Provost and David Ward.

Left Brain DGA Acquires Marketing Technology Practice of Raab Associates, Appoints David Raab VP Program Optimization


Left Brain DGA
, a Silicon Valley-based demand generation agency, has acquired the marketing technology practice of Raab Associates for an undisclosed equity stake. As part of the acquisition, Raab Associate principal David Raab will take on the new title of VP Program Optimization at Left Brain DGA. In this role, Raab will assist in client relations and help maximize program effectiveness.

The acquisition of Raab Associates’ marketing technology practice is the latest step in an aggressive expansion of high profile market experts in the marketing automation space for Left Brain. Last year, Left Brain added three experienced executives to its leadership team from Rubicon Marketing Group, including former CEO April Brown, as well as Kevin Provost and David Ward.

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