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5 Ways To Make Your CDP Data Chewable

Ed King 4 4 1 2 1 1Kids can’t swallow pills, so children’s vitamins are offered in chewable forms instead. While the ingredients matter, the delivery mechanism is equally important if you want your child to eat the vitamins instead of throwing them on the floor. It’s the same concept with anything you want your sales team to use. The delivery is just as important as the content.

#COSeries Recap: Empathy, ABM & Data-Driven Digital Campaigns Become Top Priorities For B2B Strategies In New Reality

With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business. These new challenges present an opportunity for marketers to dig deep and come up with innovative ways to engage with prospects and customers.

How B2B Organizations Are Seeing The 360-Degree View Of The Customer Take Shape

Allen Pogorzelski 1 2 1Over 20 years ago, the elusive “360-degree view of the customer” was a value proposition in datasheets from just about every Customer Relationship Management (CRM) software suite provider and data warehousing vendor. Over time, marketers have tried to keep their categories fresh by renaming them and adding new capabilities. Decision support systems became business intelligence solutions and data warehousing solutions morphed into Customer Data Platform (CDPs). With the evolution of all these systems and all these new capabilities, have most companies achieved his 360-degree view?

GDPR Countdown: Experts Sound Off On Last-Minute Preparations

The countdown to the General Data Protection Regulation (GDPR) compliancy deadline is on. In T-minus 35 days, any company that has business relations with residents in the European Union is required to be GDPR-compliant — all in an effort to give EU citizens more control over their personal data.

Poll: Only 43% Of Marketing, Sales Reps Aware Of GDPR

1gdprOpenprise, a data orchestration platform for marketing and sales, unveiled new poll data that shows only 43% of B2B sales and marketing professionals are aware of the General Data Protection Regulation (GDPR). The poll shows that companies with EU data in their database indicated a higher awareness for GDPR at 72%. However, only 60% of these companies indicated that they had a framework to ensure GDPR compliance.

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