Openprise, a provider of revenue operations (RevOps) data automation, closed a $25 million Series B equity raise led by investment funds managed by Morgan Stanley Expansion Capital.
The company plans to use the financing to expand its product roadmap, bolster talent recruitment efforts and drive sales and marketing growth by investing in critical go-to-market (GTM) initiatives and customer success programs.
“At Openprise, we are solving today’s challenges by focusing on the most fundamental yet overlooked problems for RevOps teams: Poor data quality, too many silos and unusable formats,” said Ed King, Founder and CEO of Openprise, in a statement. “Data is at the core of what we do because it’s the key enabler of every GTM initiative. Many companies are exploring AI under the RevOps framework. Because AI is the ultimate data-driven application, Openprise is leading the industry to unlock the value of data with the industry’s next-generation cloud platform for RevOps. Our goal is to consistently provide RevOps teams with a trusted data foundation so they can automate any process and simplify even the most complex technology stack.”
