6sense has released Account-Based Retargeting, which aims to help sales and marketing teams create personalized experiences for prospects across all channels. As part of 6sense’s Account-Based Orchestration Platform, the tool is designed to create audiences in Google Ads, Display & Video 360 and other similar platforms using the platform’s predicted account, persona, buying stage and behavioral data.
Visual IQ’s Marketing Intelligence Platform combines audience demographic and behavioral attributes with tactical marketing performance through a single user interface. The solution aims to enable marketers to optimize marketing and advertising performance by audience segments representing prospective and existing customers.
Infer, a predictive sales and marketing platform, unveiled a new analytics package for Microsoft Power BI which, the company states, enables users to incorporate predictive and behavioral lead scores into their business intelligence solution. This can provide users deeper insight into potential opportunities currently sitting stagnant in their pipeline, according to Infer.
Video marketing platform Vidyard has launched a new suite of tools to extend its video capabilities to sales, support, customer success and other teams beyond marketing. Vidyard Engage enables customer-facing teams to access, record and send video content directly from Gmail and Microsoft Outlook.