In my opinion, you’re never too cool for school. And B2B marketing and sales professionals are no exception. As the B2B landscape progresses, there will always be something new to learn or perfect. That’s why companies such as Brainshark, HubSpot and SiriusDecisions are looking to empower marketers and sales reps with the fundamentals they need to better their marketing and sales efforts.
On the eve of its Marketing Innovation Summit in San Francisco, Demandbase announced it has launched a partner program with technology and agency partners to provide education and sales support so that clients can integrate ABM strategies with other technologies and services.
No matter what industry they’re in, B2B small business owners have a few things in common: limited time and resources, relatively small budgets and a desire to self-educate on the fly.
When it comes to marketing to small businesses, it’s important for companies to understand these pain points to help SMB owners solve their challenges.
#FlipMyFunnel, a community of B2B marketing and sales practitioners founded by Terminus CMO Sangram Vajre, has unveiled the Account-Based Marketing (ABM) University. The online program is designed to educate B2B marketers on ABM fundamentals and best practices that can be leveraged to implement ABM within their marketing initiatives.
Creating content for nurturing campaigns is a challenge even for season marketers, therefore any case studies outlining success in this area a hot commodity. A recent webinar, hosted by the B2B Lead Roundtable blog featured ECI Telecom’s Associate VP of Marketing Programs Michelle Mogelson Levy, sharing a great nurturing roadmap for marketers.
The webinar, titled “How ECI Telecom Developed a Content-Marketing Program from Concept to Completion and the Surprising Results,” explored the success the company had it with its lead nurturing campaign.
While ECI was already having success marketing to its targeted database of prospects, Levy pointed out that the company was looking to generate more leads in new markets for its broader base of technology solutions.
Creating content for nurturing campaigns is a challenge even for season marketers, therefore any case studies outlining success in this area a hot commodity. A recent webinar, hosted by the B2B Lead Roundtable blog featured ECI Telecom’s Associate VP of Marketing Programs Michelle Mogelson Levy, sharing a great nurturing roadmap for marketers.
The webinar, titled “How ECI Telecom Developed a Content-Marketing Program from Concept to Completion and the Surprising Results,” explored the success the company had it with its lead nurturing campaign.
While ECI was already having success marketing to its targeted database of prospects, Levy pointed out that the company was looking to generate more leads in new markets for its broader base of technology solutions.
Creating content for nurturing campaigns is a challenge even for season marketers, therefore any case studies outlining success in this area a hot commodity. A recent webinar, hosted by the B2B Lead Roundtable blog featured ECI Telecom’s Associate VP of Marketing Programs Michelle Mogelson Levy, sharing a great nurturing roadmap for marketers.
The webinar, titled “How ECI Telecom Developed a Content-Marketing Program from Concept to Completion and the Surprising Results,” explored the success the company had it with its lead nurturing campaign.
While ECI was already having success marketing to its targeted database of prospects, Levy pointed out that the company was looking to generate more leads in new markets for its broader base of technology solutions.