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#COSeries Recap: Empathy, ABM & Data-Driven Digital Campaigns Become Top Priorities For B2B Strategies In New Reality

With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business. These new challenges present an opportunity for marketers to dig deep and come up with innovative ways to engage with prospects and customers.

Infogroup Launches New Intent Data Capability

Infogroup, provider of data and data-driven marketing solutions, has launched a new intent data feature within its Data Axle offering, a real-time data delivery tool. The feature is designed to combine intent datawith Infogroup’s known business data to support account-targeting strategies via real-time API feeds.

Televerde Expands Its Prison Workforce Development Program

1Call center pic2Televerde, a provider of demand generation services, announced a new partnership with the Homestead Correctional Institute, part of Florida Department of Corrections, to expand its prison workforce development program. The company signed an agreement with Florida’s Prison Rehabilitative Industries and Diversified Enterprises, Inc. (PRIDE Enterprises) to open an engagement center in Florida and provide career pathways for incarcerated women.

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