HubSpot Adds Sales App, Content Optimization, Social And Reporting Tools

HubSpot LogoHubSpot recently introduced updates to its marketing automation platform, including a Content Optimization System (COS), a social media tool called Social Inbox and a new analytic reporting engine. The company also unveiled Signals, an app for sales reps.

The COS serves as part content management system, part personalization engine, and is fully integrated with every marketing channel, according to HubSpot Co-Founders Brian Halligan and Dharmesh Shah.

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