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How GDPR Can Help Marketers Overcome Common Data Challenges

Screen Shot 2019 08 05 at 1.22.05 PMThe challenges marketers face today regarding data have not changed. We still need to collect and leverage data to generate demand. GDPR forces companies to examine their approach to data collection and comply with the rules or suffer the consequences. Considering the privacy controversies currently surrounding Facebook and Google, one would think marketers would be obsessed with being compliant, but are they?

Sigstr Strengthens SalesLoft Integration To Bring Targeted Email Signatures To Sales Reps

Sigstr, an email signature marketing solutions provider, unveiled a deeper integration with SalesLoft, a sales engagement platform, designed to bring ABM capabilities into SalesLoft email cadences. The integration aims to help sales teams better promote their content and events to target accounts, accelerate the buyer’s journey and better align sales and marketing teams.

3 Reasons To Add The B2B Sales & Marketing Exchange To Your Must-Attend Event List

Picture it: a warm August week in lovely Boston, a brand-new resort and casino, three epic marketing and sales events packed under one roof, networking with hundreds of your peers and all the clam chowder and lobster rolls you can eat.

If all of the above sounds like a damn good time, then mark your calendars for the B2B Sales & Marketing Exchange, taking place at the beautiful, new Encore Boston Harbor Resort & Casino August 12-13, 2019. So new, in fact, that it’s not even open at the time I publish this blog post.

  • Published in Blog

Planning A Customer Journey That Lasts A Lifetime

Patrick Welch March 2018Once a purchase order is completed or a contract is signed, it’s time to pop the cork and celebrate. The buyer that the sales representative has pursued for weeks or months is now officially a customer. However, for many companies, the relationship with the customer is just beginning.

Why Imagineers, Not Engineers Will Change Business Today

0Customer experience is one of the hottest topics in business right now. Almost every journal you read or website you visit seems to be full of variants stating, “why the customer experience should be important to you” and “how your business will be at risk” if you ignore it.

3 Misconceptions Of B2B Sales Engagement Dogma

There are countless numbers of sales strategy books on bookshelves and sales coaches at every tradeshow, preaching to the masses the right way to find success while selling. It’s gotten to the point where many practices have been so engrained into sales training that it is considered doctrine — when in reality, it varies from buyer to buyer.

  • Published in Blog
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