When The Latest B2B News Breaks, Be Ready To Act With Technographics

As marketers, we’re constantly looking to be relevant with our outreach. That’s because we know that relevancy increases the likelihood of recipients engaging with our content. One way to increase your relevancy quotient is to leverage industry news announcements into your marketing campaigns. But to do so, you need to have the right data in place to act quickly on the information – otherwise, your outreach becomes dated or worse yet, irrelevant.

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