Tegrita, a martech consulting firm, has teamed up with Fabl, a content marketing, management and publishing platform, becoming Fabl’s first service provider. The strategic partnership is part of a broad “TegX” initiative, which aims to provide an innovative opportunity to combine institutional change and technology to help marketers reach revenue goals.
Through the partnership, Fabl customers in North America are positioned to maximize the value of the platform with customized setup, training designed to match specific business needs and advanced strategy development. Marketing teams will be able to work with Tegrita through 2-day customized setup and training workshops designed to help businesses develop strategies to guide their content creation process.
“Our work with Fabl surrounds the creative services required in every engaging marketing campaign,” said Rolly Keenan, CRO of Tegrita, in a statement. “Creating high-quality, highly engaging content without relying so heavily on outside creative agencies is at the core of why our partnership will make a big impact with clients. Results from organizations that currently leverage the Fabl platform are outstanding, and Tegrita’s dedication to connecting the platform to your overall strategy and operations is exactly what TegX is all about.”